I don’t remember how it started. At some point I realized that I was deploying some new code right before going on vacation, leaving for the weekend or… something. The first time I mentioned it on twitter was in March 2015…
@earnjam yeah, i never have that much self control. deploy and run is my modus operandi.
— Lisa Linn Allen (@LisaLinnAllen) March 6, 2015
Is this confidence in our setup? Is this just stupid? It brings me great delight. I approach it with glee. I’ve even gotten my co-worker S. on board; today our co-worker R. was horrified to realize she’ll be running a couple of big content launches soon, and going on vacation immediately after each one. S. and I just said, “Deploy and run!! YES!!!”
BUT you know the thing is, when you deploy all the time, almost daily, both code and content… it’s going to happen. You can’t hold off on deploying all the time. Most things can be rolled back. Nothing reaches the live site before it has been tested and used by multiple people. When deploying constantly, deploys tend to be small, often with low overall impact to the site. 
The other day at work there were signs at both of the main building entrances. The signs were to thank the people involved in a large, multi-year effort to launch a new application. It’s an important application, dealing with customer data, and a lot of people worked on it. They deserved hearty thanks and recognition.
When you deploy and launch constantly, though, there are never signs in the lobby. Each launch flies under everyone’s radar. Deploy and run is fun because it’s bad, long years of IT experience say we’re not supposed to do stuff like that… but with constant small deploys we’ve achieved pretty good stability in the site, and even though it feels like we’re breaking the rules, it’s usually pretty safe.
Today I’m deploying some content using a new process and some new scripts I’ve been writing. It’s a little more complicated than a normal content deploy (and deserves its own blog post). I’ll be touching about 75 pages in one way or another. I’ll be running wp-cli directly on the live site, which gives me pause. Then I’ll be gone for a week, and another critical team member will be out for a few days as well. As deploy-and-runs go, it’s a big one…
i am doing the most epic deploy and run of my dang career and i am delighted.
— Lisa Linn Allen (@LisaLinnAllen) August 17, 2017
 What would be really perfect is if we used feature flags…